Los hashtags han evolucionado de forma masiva desde su inicio, e incluso se han convertido en parte importante de nuestro lenguaje Online 
Hoy te costará mucho encontrar una campaña de marketing, ya sea B2B o B2C, que no se incluya un hashtag que la defina completamente Y ese es el secreto de que la estrategia funcione.
Los hashtags permiten a las personas crear y unirse a conversaciones a escala global.
Para los no iniciados, puede parecer desalentador, algo asi como un lenguaje complejo que requiere una cuidadosa navegación. Pero cuando tienes los hashtags correctos, puedes usar esta herramients para iniciar y participar a conversaciones, hacer conexiones con perfiles relevantes y hacer que tu mensaje sea escuchado en las redes sociales.
¿Qué es un hashtag?
En términos simples, un hashtag es una forma de definir y categorizar lo que tienes que decir, permitiéndote unirte y escuchar conversaciones. En términos técnicos, un hashtag es una forma de metadatos que se usa en las redes sociales y permite a los usuarios “etiquetar” el contenido para que otros puedan encontrar información fácilmente.
De cualquier manera, si está utilizando los hashtags de manera efectiva, más personas podrán encontrar tus comentarios.
Para las marcas, esto significa que los clientes existentes pueden conectarse, mientras que los nuevos clientes se pueden encontrar al unirse a la conversación del hashtag.
¿ Cómo comienzo el hashtagging ?
Una vez que haya definido el contenido de Tweet o publicacion en Facebook , Linkedin o publicado una foto de Instagram, todo lo que tiene que hacer es usar un símbolo de etiqueta (#) seguido de una palabra o frase que se relacione con lo que está publicando a fin de comenzar con el cono de atracción de audiencias como Yo lo defino . Se puede definir con guiones bajos y números, así como palabras. Lo importante es que sea de fácil recordación y asociación con nuestra marca o servicio.
Es un juego delicado de jugar, es básicamente definir la estrategia que te definirá , y si se hace bien, puede generar un compromiso significativo para tu marca en redes sociales, paginas web y mas allá: en los motores de búsqueda de Google.
1 .- Mantenga sus hashtags cortos, simples y relevantes.
2 .- No dude en usar más de un hashtag por publicación : El número perfecto de hashtags varía de plataforma a plataforma. Si bien 15 hashtags de más podrían adaptarse a Instagram, usar tantos en un tweet simplemente usaría caracteres y se vería desordenado. Mientras que más hashtags te harán notar en la mayoría de las plataformas, hay un límite. Demasiados hashtags descarrilarán tu objetivo y le restarán valor a tu contenido.
3.- Haga su investigación Asegúrese de probar un hashtag antes de usarlo. No todo en Internet es positivo, y los hashtags a veces pueden ser implementadoos por causas ajenas a nuestros servicios . Si asocia su publicación con un hashtag conectado a algo sombrío o desagradable, entonces todas sus publicaciones significan cambios: tenga cuidado.
4.- Los hashtags pueden ayudarlo a unirse a las conversaciones de otras personas, pero también pueden permitir que las personas se unan a la suya.
5.- Cree un hashtag para su evento, marca o producto, e invite a su red de contactos a que se unan en torno a la conversación
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